Victoria started her career by taking retail to a new level, pioneering curated vintage from her store Wallflower on Valencia st. in San Francisco. She then moved to the desert, starting a successful short term rental with the same gorgeous vintage vibe that appealed to customers in SF for years.
Since then she has worked doing brand development, marketing, and strategy for local businesses, to organically grow their followings and increase sales. In addition to personal design projects on both properties.
Through event curation and production, including long running vendor markets like Bouquet in Berkeley and Sunday Morning Market in Joshua Tree, Victoria’s energy and experience earned her a creative network that spans from the Bay to the high desert.
Her other ventures include Joshua Tree Flower Farm, where she grows rare flowers at her second property The Alpine, and Lunar Studio (coming soon) an aesthetic wellness space and luxury gym for pole dance & pilates.